September 3, 2009

Shop Local, Buy Local


Gettysburg business owner and Hanover resident Jeremy Schaffner has created a new social networking site for small businesses via the Internet. Schaffner created http://www.shoplocalbuylocal.com/ to promote small, independently owned businesses in America, according to a video interview on the website.

“The mom-and-pop stores offer a lot that I think the big box stores don’t offer,” says Schaffner, owner of Seasons Bakery. “They offer a lot of character to your town, they offer a personal level of service that you don’t necessarily get at the big box stores, and it’s also reinvesting in the community.

“The shoplocalbuylocal.com logo is a takeoff of the recycling logo, which is recycling the money back into the community,” he continues. “The money you spend at the mom-and-pop store is going to stay in the community. … For every dollar you spend at a big box store, typically only 6 cents stays in the community, versus if you spend a dollar at a mom-and-pop store, 60 to 70 cents stays in the community, so it’s a big difference.”

The site has two levels: business and local business supporter. Local business supporters register for free and can search for local businesses in their area. Small business owners pay $12 a year to be part of the shoplocalbuylocal.com network. Membership gives the business the ability to provide details and photos about their business and even allows them to create a blog if they wish.

Look for the Shop Local Buy Local logo at participating businesses. For more information or to register, visit
http://www.shoplocalbuylocal.com/

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