By Karen Hendricks + Photography by Casey Martin
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| Good Intent Cider |
“People are falling in love with our wineries & we hope they’ll fall in love with our cider makers as well,” says Carl Whitehill, director of communications for Destination Gettysburg.
Whitehill says cider making fits in nicely with current niche trends such as wine and craft beer, as well as foodie tourism. He’s encouraged by the impact that Adams County’s cider makers have made so far and sees potential for additional growth. “We seem to be on the front end of the cider trend… we can tout it to our visitors, and it’s very trendy and impressive to tourists because our cider makers are doing a great job with it.”
“The apple industry gives visitors a broader experience beyond the Civil War,” Whitehill explains. “The battlefield and Civil War will always be the big attraction, but the apple industry has provided us with a reason for visitors to do other things and lengthen their stay. It’s a great little break from history, to drive into the country and visit wineries.”
Whitehill says Destination Gettysburg is reshaping and diversifying its marketing strategies as a result of Adams County’s successful wineries and cideries. “We are trying to market agri-tourism as an experience that links everything together. The Gettysburg Wine & Fruit Trail is an example. We want visitors to go into Northern and Western Adams County and visit farmers markets and wineries, to see the fruit and taste the wine…Adams County is a rural county, but we also have a lot of culture. The cideries and wineries are providing that culture.”
To learn more about Adams County's apple cider producers, check out the September/October 2014 issue of Celebrate Gettysburg magazine.
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